Apotheke Hackesches Quartier
Taking a product-based approach to ecommerce, we began with a multi-point audit across visuals, content, heuristics and technology to find the biggest user experience opportunities. Then, we set our roadmap to optimize for impact.
Introduction
Creating a flagship destination worthy of one of the world’s most iconic brands. We partnered with Calvin Klein to elevate the brand and rebuild its digital experience with a product mindset.
Product-based enhancements
A stripped-back interface allows each item’s storytelling to shine while maintaining e-commerce best practices.
We needed to construct a design system for CK to ensure consistency and performance at scale. The navigation became our first point of interest. Mixing functional and expressive motion provides an innovative wayfinding solution that focuses and guides users.
Being in The Fold
Concepting and ideating loyalty through a collection of exclusive members-only rewards.
To complement the new elevated digital experience, our team envisioned what the future of loyalty could look like with CK.
Harkening back to the intimacy of close relationships, we called it ‘The Fold.’