A case study of redesigning Revify’s mobile experience, from onboarding and reviews to profiles, search, and a clearer user flow.
Revify: Shaping an Idea into a Local Business Platform
From an early concept to a mobile experience for discovering and discussing businesses in the Netherlands
Revify began with an idea from a startup founder: create a place where people in the Netherlands could discover businesses and share candid accounts of their experiences. Positive feedback mattered, but so did the details that people often hesitate to say publicly. The ambition was to make both useful to others, with moderation overseeing what appeared on the platform.
When I joined the project in February 2024, the founder had prepared an initial concept in Figma. It outlined the product’s direction, but the idea still needed to take shape. Through discussions with the founder, research, and analysis, we worked through what Revify should offer and how its main interactions should fit together. My role was to turn that evolving understanding into a coherent mobile experience.
Role: Product and UX/UI Designer
Context: Startup project with a Netherlands-based developer
Scope: Product exploration, UX analysis, app flow, and mobile interface design
Deliverables: FigJam app flow and Figma designs in light and dark modes
The opportunity
Business information can be easy to find; understanding what it is actually like to deal with that business is harder. Revify aimed to make customer experiences more useful by giving people space to describe what went well and what did not.
That purpose raised questions beyond the app’s appearance. How would someone understand Revify on their first visit? How would they find a business or an experience relevant to them? What would help them contribute a review with enough context to be useful? And how could a post support discussion after it was published?
These questions guided the work as the founder’s initial concept developed into a more defined product.
Defining the experience together
I started by examining the concept screens and mapping the actions they implied. Across our discussions, the idea became clearer: Revify needed to support both discovery and contribution. People should be able to explore experiences shared by others, express their own views, and return to the content and conversations that matter to them.
I documented the app flow in FigJam alongside the interface work in Figma. The flow made it easier to discuss how onboarding, the home feed, individual posts, review creation, profiles, and search connected. It also gave the founder and development team a shared view of the product while the concept was still taking shape.
Introducing Revify to new users
The onboarding sequence explains the app through what people can do with it: explore experiences, capture and rate a discovery, and revisit what they have shared. I wanted the first visit to establish Revify’s purpose before moving into account access.
The home feed then puts customer experiences at the center. Images, ratings, author details, and visible actions let someone scan a post and decide whether to open it, react, save it, or join the conversation. Search gives people a more direct path when they already know what they want to find.
Helping people share experiences with context
The review creation flow brings a rating, written account, media, and additional details into one place. These elements give contributors ways to explain an experience beyond a score alone. The design also makes creating a post accessible from the main navigation, reflecting how central customer contributions are to the platform.
An expanded post view connects a review to the discussion around it. Readers can see the original account, follow replies, and add a comment. In the broader product concept, this interaction needed to sit alongside moderation so candid feedback could be published with oversight.
Supporting return visits
The profile organizes a person’s reviews, likes, bookmarks, and account information. This gives users ways to revisit experiences they have shared or saved. Alongside the feed and search, it creates several useful reasons to return to the app.
I used a simple journey to check the relationship between these parts of the experience: discover a business or experience → read and evaluate it → contribute or discuss → revisit it later. That journey helped us examine the product as a connected system while the idea was still evolving.
Visual direction
The first concept used a teal primary color. As we developed the product’s tone, I moved toward a warmer orange palette. In the resulting screens, color draws attention to key actions and ratings, while images and written experiences remain the main content.
I designed light and dark versions of the experience, using the same structure and interaction patterns across both. The Figma work covered the main journey, including onboarding, login, home, review details, review creation, profile, and search. Following feedback, I completed the profile and search views and considered following within the social experience.
Outcome
Revify moved from an initial founder concept to a designed product experience with documented flows and completed mobile screens. The app was subsequently developed and published. It is still in its early stages, so I do not attribute adoption or business growth to the design work.
The founder rated our collaboration 5 out of 5. In his feedback, he highlighted that the work went beyond the mobile UI request: the user journey and diagrams gave his startup additional material for thinking through user engagement. With his permission, I am sharing that feedback as part of this case study.
For me, Revify is a case study in shaping a product while its idea is still forming. The screens mattered, but the more consequential work was making the platform’s purpose and the paths through it clear enough for the team to build on.
